The Best Night Ever at Organic Avenue with David Wolfe

Written by Max Goldberg on June 17, 2011. Follow Max on Twitter: @livingmaxwell.

David Wolfe, the most well-known person in the raw food world, is famous for saying “have the best day ever.”

Well, I can tell you that it was indeed the best lecture and after-party ever at Organic Avenue on Wednesday night. Read More »

  • 10 Comments
  • Print

My Organic Coconut Water Conundrum

Written by Max Goldberg on March 4, 2011. Follow Max on Twitter: @livingmaxwell.

Coconut water is one of the most popular and fastest growing drinks on the market for one main reason — it tastes so good.

Furthermore, it is touted as the best post-workout drink due to its large number of electrolytes. There always seems to be someone who is drinking it immediately after my yoga classes.

Yet, nearly every box of coconut water that you see people drinking from is not organic.

My Dilemma

Even though many organic food restaurants use young Thai coconuts, these coconuts are not organic. They are shipped in formaldehyde from Thailand in order prevent mold from growing on the outside of the fruit.

Furthermore, I have heard that they plant sugar into the ground where the coconut palm trees are grown in order to get a much sweeter taste. Read More »

  • 22 Comments
  • Print

Pressed Organic Pomegranate Juice at Organic Avenue

Written by Max Goldberg on February 16, 2011. Follow Max on Twitter: @livingmaxwell.

It doesn’t happen very often but I had one of those moments the other day. Yes, one of those moments when I come across an organic product that really blows me away.

The last time I felt this way was when I discovered Grower Pete’s Lettuce.

This time it was the pressed organic pomegranate juice at Organic Avenue, a well-known raw food and juice take-out place here in NYC.

Most organic pomegranate juice that can be purchased at a supermarket is either from concentrate or is mixed in with other juices.

The one that I got at Organic Avenue wasn’t pasteurized or made from concentrate or mixed in with any other juice. Furthermore, and most importantly, it was freshly pressed.

As I write about often, I am huge fan of pressed organic juice. Not only is it more nutritious but it just tastes better. Read More »

  • 2 Comments
  • Print

Runa Guayusa Tea – A Fantastic New Organic Tea

Written by Max Goldberg on November 8, 2010. Follow Max on Twitter: @livingmaxwell.

Whether it is all the trade shows that I go to, all the people that I am connected with on social networks, or all of the emails that I receive, I come across tons and tons of different teas.

So, the first question I always ask is “what makes this tea different than all of the other ones?”

Runa guayusa organic tea is something truly unique. Dervied from the Amazon in Ecuador, guayusa does not contain tannins. This results in a taste that is very, very smooth and one that is not astringent. Furthermore, the company claims that it has twice the amount of antioxidants than green tea.

There is a tremendous social element to Runa as well. The company is having a major impact on the lives of the local farm workers in Ecuador and the demand for this product is raising their incomes significantly. Read More »

  • Comment
  • Print

Top 5 Organic Food Products at the 2010 Natural Products Expo East Trade Show

Written by Max Goldberg on October 22, 2010. Follow Max on Twitter: @livingmaxwell.

Last week, I went to the Natural Products Expo East Trade Show in Boston. I just absolutely love these shows. Not only do I get to meet some fantastic people but I have the opportunity to see the newest products on the market.

These are the best organic food products that I came across.

SIPP – GINGER BLOSSOM SODA

I can only describe Sipp’s ginger blossom soda in one word – WOW.

When I first took a sip, I experienced the ginger. Then literally within one second, the ginger vanished and vanilla poured in. It was like Houdini played a trick on me.

The aftertaste was where things calmed down and I could reflect on what was in my mouth. If I could compare it to anything, I’d say this drink tastes like a cream soda. The few ingredients include ginger, lime, vanilla and agave nectar.

I am not a huge organic soda drinker but this beverage was simply outstanding. It was very, very hard to put down. Read More »

  • Comment
  • Print