Zana Juices – The Most Impressive Drink I’ve Ever Seen

Written by Max Goldberg on March 2, 2015. Follow Max on Twitter: @livingmaxwell.


While shopping at my local organic market in New York City the other day, I spotted a drink that I had never seen before called Zana Juices.

What immediately drew my attention wasn’t the large bottle size but rather its eye-popping price tag of $55 for 32 ounces.

“$55 for what?” I asked myself. Read More »

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Two of My Favorite Emerging Beverage Brands – Rawpothecary and LuliTonix

Written by Max Goldberg on July 26, 2014. Follow Max on Twitter: @livingmaxwell.

Unless you live in the New York area and are immersed in the health and wellness world, there is a decent chance that you’ve never heard of Rawpothecary or LuliTonix.

But that won’t be the case for long, as I expect both of these brands to become very recognizable, national players within a matter of time.

Having closely watched Rawpothecary and LuliTonix over the past year, I not only love what they’re putting on the shelves, but the women behind each of these NYC-based companies are two of the hardest-working entrepreneurs I’ve come across.



A few years ago, founder Stephanie Walczak had a close friend that was poisoned so badly from pesticides that he was literally on his death bed.  With conventional medicine completely failing him and few alternatives left, Stephanie, a graduate of the Institute of Integrative Nutrition and The Natural Gourmet Institute, got into the kitchen and worked her magic with the Vitamix, making sure he got fed super-nutritious blended drinks. Read More »

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Suja Rolls Out a Fantastic Line of Bottled Teas

Written by Max Goldberg on July 10, 2014. Follow Max on Twitter: @livingmaxwell.


If you think that Suja, which was recently named by Forbes as the #3 Most Promising Company in the U.S., is content to just sit on its hands and enjoy its current success, think again.

In a bold and very savvy move, the company has made a departure from its pressed juices and smoothies to launch four HPP (high pressure processing) bottled teas including: Read More »

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Wednesdays at Whole Foods – Meet Koji, Cool Threads, Mango Mission

Written by Max Goldberg on June 4, 2014. Follow Max on Twitter: @livingmaxwell.

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.



It didn’t take long for me to be blown away by a new drink called Graindrops.

And apparently, the same holds true for Whole Foods Market, who first discovered Graindrops ten years ago in Germany at BioFach 2004, the world’s largest trade show dedicated to organic products.

At the time, Graindrops had only been selling single grain (rice, oat, spelt) milks in Europe.

But these were hardly your average milks. Read More »

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Suja Elements is a Total Winner

Written by Max Goldberg on September 8, 2013. Follow Max on Twitter: @livingmaxwell.


(To get a $1 off coupon for any Suja Elements drink, see below.)

I come across hundreds of new organic products each year, and it doesn’t take long for me to assess which ones are truly special.

So, when I tasted Suja Elements the other day, I knew right away this drink belonged in that category.

Many people may be familiar with the Suja brand because its pressed organic juices are sold at stores throughout the U.S. Yet, this week the company is introducing a new smoothie line – Suja Elements – that is very, very unique. Read More »

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Sealand Birk is the The Next Coconut Water, FREE Giveaway

Written by Max Goldberg on May 5, 2013. Follow Max on Twitter: @livingmaxwell.


When I was at Natural Products Expo West recently, I came across a drink that wowed me in a major, major way.

It easily would have made my Top 5 Organic Food Products of the show, but I knew that I wanted to dedicate an entire post to it, given how special it is.

Never seen before on U.S. supermarket shelves, Sealand Birk comes from Denmark, where it has been a beverage for thousands of years.

So, what exactly is Sealand Birk?

It is the juice that is tapped from a birch tree, and harvesting takes place only once a year, from April to May.

The birch tree naturally purifies over 100 liters of water per day through its roots system, and in this process it adds minerals and nutrients.

The end result is a fluid which is slightly “syrupy”, light, refreshing, and naturally sweet.

I can’t compare it to any other drink that I have had in the past because it is so unique and different.

What I can tell you is that I absolutely LOVE Sealand Birk, have had a lot of trouble putting it down, and believe that it is going to be a massive hit in the U.S. beverage market. If marketed correctly, this drink has the potential to be the next coconut water. Read More »

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My Organic Remedy to Help Keep the Flu Away – Fire Cider

Written by Max Goldberg on January 21, 2013. Follow Max on Twitter: @livingmaxwell.


(Disclaimer: I am not a medical professional, and this article is not intended to treat or cure any illness or ailment. It is for informational purposes only, and please consult your doctor before taking anything.)

With 48 states fighting the flu and 29 children having died from the virus, it has definitely been on my mind, especially since it is in the news every single day.

That being said, I have not gotten and would never get a flu shot. (My friend Vani Hari wrote about the garbage that they put in these shots, in case you are interested.)

My idea of staying healthy and avoiding being sick is to make sure that my immune system is strong as it can be.

So, I am:

– Getting as much rest as I can.

– Juicing a ton. Mostly green juice, ginger shots, and carrot juice. Separately. Read More »

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