Zana Juices – The Most Impressive Drink I’ve Ever Seen

Written by Max Goldberg on March 2, 2015. Follow Max on Twitter: @livingmaxwell.

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While shopping at my local organic market in New York City the other day, I spotted a drink that I had never seen before called Zana Juices.

What immediately drew my attention wasn’t the large bottle size but rather its eye-popping price tag of $55 for 32 ounces.

“$55 for what?” I asked myself. Read More »

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Two of My Favorite Emerging Beverage Brands – Rawpothecary and LuliTonix

Written by Max Goldberg on July 26, 2014. Follow Max on Twitter: @livingmaxwell.

Unless you live in the New York area and are immersed in the health and wellness world, there is a decent chance that you’ve never heard of Rawpothecary or LuliTonix.

But that won’t be the case for long, as I expect both of these brands to become very recognizable, national players within a matter of time.

Having closely watched Rawpothecary and LuliTonix over the past year, I not only love what they’re putting on the shelves, but the women behind each of these NYC-based companies are two of the hardest-working entrepreneurs I’ve come across.

RAWPOTHECARY

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A few years ago, founder Stephanie Walczak had a close friend that was poisoned so badly from pesticides that he was literally on his death bed.  With conventional medicine completely failing him and few alternatives left, Stephanie, a graduate of the Institute of Integrative Nutrition and The Natural Gourmet Institute, got into the kitchen and worked her magic with the Vitamix, making sure he got fed super-nutritious blended drinks. Read More »

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Suja Rolls Out a Fantastic Line of Bottled Teas

Written by Max Goldberg on July 10, 2014. Follow Max on Twitter: @livingmaxwell.

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If you think that Suja, which was recently named by Forbes as the #3 Most Promising Company in the U.S., is content to just sit on its hands and enjoy its current success, think again.

In a bold and very savvy move, the company has made a departure from its pressed juices and smoothies to launch four HPP (high pressure processing) bottled teas including: Read More »

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Wednesdays at Whole Foods – Meet Koji, Cool Threads, Mango Mission

Written by Max Goldberg on June 4, 2014. Follow Max on Twitter: @livingmaxwell.

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.

DRINK TO YOUR HEALTH

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It didn’t take long for me to be blown away by a new drink called Graindrops.

And apparently, the same holds true for Whole Foods Market, who first discovered Graindrops ten years ago in Germany at BioFach 2004, the world’s largest trade show dedicated to organic products.

At the time, Graindrops had only been selling single grain (rice, oat, spelt) milks in Europe.

But these were hardly your average milks. Read More »

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Wednesdays at Whole Foods – Wine Talk, GMO-Labeling Update, and Biodynamic Bonanza

Written by Max Goldberg on April 2, 2014. Follow Max on Twitter: @livingmaxwell.

On the first Wednesday of every other month, I have a column called Wednesdays at Whole Foods. It showcases the most interesting news, products, store events, and happenings at the company.

TASTING WHILE TWEETING

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If you are a wine aficionado, Whole Foods Market has something very cool for you.

On eight different Thursday nights throughout the year, the company hosts Twitter Wine Tastings.

The Twitter Tastings are led and moderated by the global wine buyers Doug Bell and Master Sommelier Devon Broglie, who hand-pick in advance the four wines to be discussed. Read More »

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New Study on Milk: More Evidence That Organic Offers Superior Nutrition

Written by Max Goldberg on December 16, 2013. Follow Max on Twitter: @livingmaxwell.

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When most people think of the reason to drink organic milk, the first thing that pops into their mind is the desire to avoid hormonal milk – milk that has been produced from cows who have been injected with synthetic growth hormones.

(If you are unfamiliar with the serious health risks of hormonal milk, click HERE.)

Yet, a recently released study gives us an additional reason as to why we should drink organic milk.

In research published in PLOS One, the scientists of the study reported that organic milk contained 62% more omega-3 fatty acids and 25% fewer omega-6s. Read More »

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Suja Elements is a Total Winner

Written by Max Goldberg on September 8, 2013. Follow Max on Twitter: @livingmaxwell.

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(To get a $1 off coupon for any Suja Elements drink, see below.)

I come across hundreds of new organic products each year, and it doesn’t take long for me to assess which ones are truly special.

So, when I tasted Suja Elements the other day, I knew right away this drink belonged in that category.

Many people may be familiar with the Suja brand because its pressed organic juices are sold at stores throughout the U.S. Yet, this week the company is introducing a new smoothie line – Suja Elements – that is very, very unique. Read More »

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