Beet Kvass – What is it and Why am I Drinking it?

Written by Max Goldberg on January 24, 2012. Follow Max on Twitter: @livingmaxwell.

Organic beet kvass isn’t exactly a household name, similar to a coconut water or even kombucha.

And I don’t believe that it will ever come close to having the same name recognition as these other two drinks.

Yet, its health benefits and utility may surpass them both.

A lacto-fermented beverage of Russian origin, beet kvass provides the body with beneficial bacteria and aids in digestion.

It is also touted as a blood purifier and an excellent way to cleanse the liver.

Unlike kombucha, which uses sugar in the fermentation process, the beet kvass from Hawthorne Valley uses no sugar at all. And because it is a raw drink, all of the vitamins and minerals remain intact.

While I tend to drink it straight, the other great thing about beet kvass is that it can be used as a base for soups, salad dressings or marinades. Read More »

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Sei Mee Tea Edible Green – This is No Ordinary Organic Green Tea

Written by Max Goldberg on September 20, 2011. Follow Max on Twitter: @livingmaxwell.


At my two local organic markets here in NYC, Integral Yoga Natural Foods and Lifethyme Market, in-store demos take place at least a few times per week.

Naturally curious and wanting to learn about new organic products, I always stop by to see what they are selling.

Yet, never have I left the demo tables overly impressed. That is, until the other day.

It only took a few minutes for me to understand why Sei Mee Tea Edible Green is so interesting and so different than the other organic green tea products I have been drinking. Read More »

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The Best Night Ever at Organic Avenue with David Wolfe

Written by Max Goldberg on June 17, 2011. Follow Max on Twitter: @livingmaxwell.

David Wolfe, the most well-known person in the raw food world, is famous for saying “have the best day ever.”

Well, I can tell you that it was indeed the best lecture and after-party ever at Organic Avenue on Wednesday night. Read More »

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My Organic Coconut Water Conundrum

Written by Max Goldberg on March 4, 2011. Follow Max on Twitter: @livingmaxwell.

Coconut water is one of the most popular and fastest growing drinks on the market for one main reason — it tastes so good.

Furthermore, it is touted as the best post-workout drink due to its large number of electrolytes. There always seems to be someone who is drinking it immediately after my yoga classes.

Yet, nearly every box of coconut water that you see people drinking from is not organic.

My Dilemma

Even though many organic food restaurants use young Thai coconuts, these coconuts are not organic. They are shipped in formaldehyde from Thailand in order prevent mold from growing on the outside of the fruit.

Furthermore, I have heard that they plant sugar into the ground where the coconut palm trees are grown in order to get a much sweeter taste. Read More »

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Pressed Organic Pomegranate Juice at Organic Avenue

Written by Max Goldberg on February 16, 2011. Follow Max on Twitter: @livingmaxwell.

It doesn’t happen very often but I had one of those moments the other day. Yes, one of those moments when I come across an organic product that really blows me away.

The last time I felt this way was when I discovered Grower Pete’s Lettuce.

This time it was the pressed organic pomegranate juice at Organic Avenue, a well-known raw food and juice take-out place here in NYC.

Most organic pomegranate juice that can be purchased at a supermarket is either from concentrate or is mixed in with other juices.

The one that I got at Organic Avenue wasn’t pasteurized or made from concentrate or mixed in with any other juice. Furthermore, and most importantly, it was freshly pressed.

As I write about often, I am huge fan of pressed organic juice. Not only is it more nutritious but it just tastes better. Read More »

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