Cell-nique’s Root Beer Drink is Extremely Impressive

Written by Max Goldberg on April 5, 2012. Follow Max on Twitter: @livingmaxwell.

I cannot tell a lie. I have a real soft spot for root beer.

It brings back memories of when I was a kid (decades before my organic days) and would have root beer floats in the summer. The taste just really does it for me.

Except for the occasional glass of Sipp’s ginger blossom, which is nearly impossible to resist, I don’t drink any soda.

So when I tasted Cell-nique’s root beer flavor at Expo West recently, I kind of flipped out.

Cell-nique is not a carbonated soda but a juice made of many of the world’s best superfoods. And that is what makes this beverage so impressive.
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Harmless Harvest is the Hottest Brand in the Organic Food Industry

Written by Max Goldberg on March 11, 2012. Follow Max on Twitter: @livingmaxwell.

I see a lot of products in the organic food world but there is a buzz about Harmless Harvest and its coconut water that I have never seen before.

This tends to happen when you are in a super-hot category and you are the best tasting, healthiest product in that category.

Harmless Harvest’s raw organic coconut water is made by using a technology called high pressure pasteurization (HPP), which I named one of my top 5 organic food trends for 2012. Read More »

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Wellness Tonics D-Tox — This is the Future of Food

Written by Max Goldberg on March 8, 2012. Follow Max on Twitter: @livingmaxwell.

One of the things that I love to do when traveling is to stop by local organic supermarkets because each part of the country has a slightly different product mix.

While the well-known products can be found coast to coast, there are many regional organic brands that do not yet have national distribution and are only available close to where they are produced.

And there may be nothing more that I enjoy doing than discovering organic products, both new and established, that I have never seen before.

When visiting San Francisco this past week, I came across several interesting products (thanks Stephanie!) and one that I wanted to talk about today was a drink called Wellness Tonics D-Tox.

I discovered it in the Whole Foods – South of Market location, and the packaging and ingredient list immediately grabbed my attention.
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Beet Kvass – What is it and Why am I Drinking it?

Written by Max Goldberg on January 24, 2012. Follow Max on Twitter: @livingmaxwell.

Organic beet kvass isn’t exactly a household name, similar to a coconut water or even kombucha.

And I don’t believe that it will ever come close to having the same name recognition as these other two drinks.

Yet, its health benefits and utility may surpass them both.

A lacto-fermented beverage of Russian origin, beet kvass provides the body with beneficial bacteria and aids in digestion.

It is also touted as a blood purifier and an excellent way to cleanse the liver.

Unlike kombucha, which uses sugar in the fermentation process, the beet kvass from Hawthorne Valley uses no sugar at all. And because it is a raw drink, all of the vitamins and minerals remain intact.

While I tend to drink it straight, the other great thing about beet kvass is that it can be used as a base for soups, salad dressings or marinades. Read More »

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Sei Mee Tea Edible Green – This is No Ordinary Organic Green Tea

Written by Max Goldberg on September 20, 2011. Follow Max on Twitter: @livingmaxwell.


At my two local organic markets here in NYC, Integral Yoga Natural Foods and Lifethyme Market, in-store demos take place at least a few times per week.

Naturally curious and wanting to learn about new organic products, I always stop by to see what they are selling.

Yet, never have I left the demo tables overly impressed. That is, until the other day.

It only took a few minutes for me to understand why Sei Mee Tea Edible Green is so interesting and so different than the other organic green tea products I have been drinking. Read More »

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