AccelFoods is a Tremendous Addition to the Organic Food Industry

Written by Max Goldberg on September 16, 2013. Follow Max on Twitter: @livingmaxwell.

accel-foods-organic-food-accelerator

I deal with organic food entrepreneurs all of the time, and one thing that I can say for certain is that building and managing these start-up businesses is no easy task.

Aside from the fact that it may take several years to reach profitability (it took Stonyfield’s Gary Hirshberg 9 years to get there!), you have to deal with rising food costs, a distribution system largely controlled by one major player, and the constant worry of food safety. And, of course, that doesn’t mention all of the other things like sales, marketing, public relations, legal, recruiting, and accounting,

Most entrepreneurs are tackling this industry for the very first time and have to figure out the nuances and complexity of the food business as they go. Invariably, many mistakes are made.

Understanding the challenges that these start-ups face, a company called AccelFoods has just launched to solve these exact problems. Read More »

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Organic Avenue’s New Quinoa Bowls are Outstanding

Written by Max Goldberg on June 4, 2013. Follow Max on Twitter: @livingmaxwell.

Last year, I met with Jonathan Grayer, the new controlling shareholder of Organic Avenue, and one of the things that we discussed was the quality of food at his company. Much to my surprise, he was incredibly forthcoming and acknowledged that several of Organic Avenue’s items were not up to par.

He told me that his goal was to offer raw and cooked vegan food that would appeal to a mainstream audience and that also tasted really, really good.

Aside from already having revamped the salads, which are now excellent, Organic Avenue recently launched its first line of quinoa bowls, and I have been beyond impressed.

The three red quinoa bowls are the following:

SWEET YAM & CELERY

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Very hearty and filling. The sweetness of the yams ties everything together really well. When I am hungry, this is what I go for. Read More »

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Exclusive Interview with Whole Foods Co-CEO Walter Robb, President A.C. Gallo: “All GMOs will be Labeled in Our Stores by 2018″

Written by Max Goldberg on March 9, 2013. Follow Max on Twitter: @livingmaxwell.

Yesterday at Natural Products Expo West, the biggest organic trade show of the year, Whole Foods made a HUGE announcement.

The company said that by 2018, all products in its U.S. and Canadian stores must be labeled to indicate whether they contain genetically-modified organisms (GMOs).

The importance of this announcement cannot be underestimated. Why? Read More »

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CircleUp Raises Millions of Dollars for Organic Food Companies

Written by Max Goldberg on February 14, 2013. Follow Max on Twitter: @livingmaxwell.

 

CircleUp

I interact with a countless number of early-stage, organic food companies and I can tell you one thing – running these businesses is not an easy task.

Aside from the tight profit margins, increasing food costs, and extensive paperwork dealing with organic certification, raising investment dollars is a very challenging endeavor.

These are not high-flying technology companies, which attract the lion’s share of angel investment money. Furthermore, most investors don’t understand the intricacies of consumer packaged goods (CPG) companies.

Fortunately, a San Francisco-based start-up called CircleUp is helping to address this fundraising problem. Read More »

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Organic Avenue in New York City Receives USDA Organic Certification

Written by Max Goldberg on July 13, 2012. Follow Max on Twitter: @livingmaxwell.

When I found out the other day that New York City-based Organic Avenue became USDA certified organic, I got pretty excited. (Yes, these things seem to excite me.) But why was I so happy?

There are several reasons.

- As far as I know, there is no other company in the U.S. that sells unprocessed, unpasteurized, pressed juice that is USDA certified organic. So, this is the first of its kind. Read More »

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