I interact with a countless number of early-stage, organic food companies and I can tell you one thing – running these businesses is not an easy task.
Aside from the tight profit margins, increasing food costs, and extensive paperwork dealing with organic certification, raising investment dollars is a very challenging endeavor.
These are not high-flying technology companies, which attract the lion’s share of angel investment money. Furthermore, most investors don’t understand the intricacies of consumer packaged goods (CPG) companies.
Fortunately, a San Francisco-based start-up called CircleUp is helping to address this fundraising problem. Read More »
As part of its year-long “Know Your Food” campaign, Stonyfield has launched The Great Food Find, an interactive online scavenger hunt that takes food lovers on a journey to find organic foods around the web.
For each action that a person takes on The Great Food Find (capped at 50 actions – an action would be answering questions, finding a product and adding it to the virtual tote bag, Tweeting something, Liking something on Facebook, etc), he or she will be added to the drawing to win a $15,000 kitchen makeover.
Also, the first 50,000 people who finish the entire online scavenger hunt, which ends May 21st, will receive coupons from Stonyfield and partner companies such as Annie’s Homegrown, Nature’s Path, Sambazon, Woodstock Farms, Organic Valley, Applegate Farms, Honest Tea and more. Read More »