Win a $15,000 Kitchen Makeover from Stonyfield

Written by Max Goldberg on May 15, 2012. Follow Max on Twitter: @livingmaxwell.

As part of its year-long “Know Your Food” campaign, Stonyfield has launched The Great Food Find, an interactive online scavenger hunt that takes food lovers on a journey to find organic foods around the web.

For each action that a person takes on The Great Food Find (capped at 50 actions – an action would be answering questions, finding a product and adding it to the virtual tote bag, Tweeting something, Liking something on Facebook, etc), he or she will be added to the drawing to win a $15,000 kitchen makeover.

Also, the first 50,000 people who finish the entire online scavenger hunt, which ends May 21st, will receive coupons from Stonyfield and partner companies such as Annie’s Homegrown, Nature’s Path, Sambazon, Woodstock Farms, Organic Valley, Applegate Farms, Honest Tea and more. Read More »

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Harmless Harvest is the Hottest Brand in the Organic Food Industry

Written by Max Goldberg on March 11, 2012. Follow Max on Twitter: @livingmaxwell.

I see a lot of products in the organic food world but there is a buzz about Harmless Harvest and its coconut water that I have never seen before.

This tends to happen when you are in a super-hot category and you are the best tasting, healthiest product in that category.

Harmless Harvest’s raw organic coconut water is made by using a technology called high pressure pasteurization (HPP), which I named one of my top 5 organic food trends for 2012. Read More »

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Whole Planet Foundation is Transforming Lives in Costa Rica

Written by Max Goldberg on February 27, 2012. Follow Max on Twitter: @livingmaxwell.

Last week in Costa Rica, I visited with some women entrepreneurs who are receiving microloans from the Whole Planet Foundation, a non-profit organization of Whole Foods.

I have written about the Whole Planet Foundation before and the amazing job that it is doing around the world but meeting the loan recipients in-person gave me a much greater appreciation for the impact that this program is having.

Women entrepreneurs from impoverished communities receive loans, starting at a few hundred dollars, to start businesses – baking, sewing, buying animals, running a small store, etc. With a 98% success rate (only 2% of the loans default), this incremental revenue plays an essential role in improving the well-being and welfare of thousands of families. Read More »

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EARTH University in Costa Rica – An Amazing Example of What Education Should Be

Written by Max Goldberg on February 23, 2012. Follow Max on Twitter: @livingmaxwell.

The reason for my trip to Costa Rica was to come learn about a place called EARTH University.

EARTH University in Costa Rica is a 4-year accredited school where students come from all over the world to learn about sustainability and entrepreneurship. The goal is to have these students take these skills and knowledge back to their home countries after graduation in order to positively impact their communities.

What is important to know about EARTH University is that almost all of the students come from Latin America and Africa, 71% of the students come from rural impoverished areas, and 60% of the students receive full scholarships. Read More »

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Stonyfield CEO and Organic Food Icon Gary Hirshberg to Step Down. Walt Freese, Former CEO of Ben & Jerry’s, Takes Over.

Written by Max Goldberg on January 12, 2012. Follow Max on Twitter: @livingmaxwell.

After 28 years at the helm of one of the marquee names in the organic food world, Gary Hirshberg has announced that he will be stepping down as President and CEO of Stonyfield.

Beginning January 23rd, Walt Freese, the former CEO of Ben & Jerry’s and former President of Celestial Seasonings, will be taking over this position and leading the company.

While he will no longer be running the day-to-day operations of Stonyfield, Gary Hirshberg will remain as Chairman and will stay highly involved in the company’s growth and mission for years to come.

He’ll continue speaking on Stonyfield’s behalf around the world and maintain oversight of Stonyfield”s European organic sister companies, its new Stonyfield Cafés and the Profits-for-the-Planet program, among other roles. Read More »

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