Embarking on a 42-Day Journey with The Abounding River

Written by Max Goldberg on March 25, 2012. Follow Max on Twitter: @livingmaxwell.

The other day I wrote a review of the fantastic movie MAY I BE FRANK.

This film documents Frank Ferrante, a gregarious 290-pound Brooklyn man, and his 42-day journey of organic food, gratitude and holistic healing. Needless to say, he undergoes an incredible life transformation. (If you haven’t seen MAY I BE FRANK, I strongly suggest it.)

In the movie, he is instructed by his coaches to use a workbook called The Abounding River written by Matthew and Terces Engelhart. The Engelharts are the amazing founders of Café Gratitude, the most unique organic restaurant in the country, which also serves as the backdrop for the film.

The essence of Café Gratitude is all about living in abundance. And that is exactly what this workbook is about – a practice of being in abundance. Read More »

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Switch – The Phenomenal Book That Will Help You Make Change in Your Life

Written by Max Goldberg on December 27, 2011. Follow Max on Twitter: @livingmaxwell.

Recently, I was having dinner with my good friend Lora Krulak, and she told me about a book that she was reading called Switch: How to Change Things When Change is Hard.

It took only a few moments for her to describe it before I said to her “Ok, I’m sold. I am definitely getting it.”

Given that I love to read and am always looking for ways to improve, I bought it the next day and immediately dove in.

Just 60 pages into it, I sent Lora a text saying “This book is AMAZING!!!! I notice huge changes already!”

It was true. I felt a massive shift right away and noticed that life had become very different – much better, easier and lighter.

WHY THIS BOOK IS SO POWERFUL

Everyone wants to make change in their personal and professional lives but actually making the change is the hard part. So, why is it so difficult? Read More »

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Is Whole Foods “Brandwashing” Us?

Written by Max Goldberg on December 7, 2011. Follow Max on Twitter: @livingmaxwell.

Recently, I received a copy of Martin Lindstrom’s Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.

The reason that I wanted to read it was because Whole Foods was discussed in the book and I was curious to know what he had to say about the company.

As Martin Lindstrom correctly points out, Whole Foods is very strategic in how it merchandises its products. A few examples that he mentioned were:

- Putting flowers by the entrance. These are called “symbolics”,  and they evoke freshness and “prime” us as we begin our shopping.

- All of the signs in the produce and fruit section are written on black slate with chalk, a tradition of European marketplaces. Apparently, marketers refers to this tactic as “farmgate”, so that consumers think a farmer just drove up and dropped off the vegetables. Read More »

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Why “The Unhealthy Truth” by Robyn O’Brien Needs to be Read by Every Single Parent

Written by Max Goldberg on August 2, 2011. Follow Max on Twitter: @livingmaxwell.

If you are a parent or you know someone who is parent, The Unhealthy Truth: One Mother’s Shocking Investigation into the Dangers of America’s Food Supply — and What Every Family Can Do to Protect Itself by Robyn O’Brien is a book that should be required reading.

As a Wall Street research analyst and mother of 4, Robyn O’Brien was a very unlikely candidate to become one of the country’s leading food safety advocates. But all of that changed when her youngest daughter had a severe violent reaction to the eggs that she had eaten.

From that day forward, Robyn O’Brien took it upon herself to learn about what was truly going on with our food. Needless to say, what she discovered was very, very unsettling. Read More »

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Gastronomica – The Amazing Food Magazine You Need to Know About

Written by Max Goldberg on June 3, 2011. Follow Max on Twitter: @livingmaxwell.

When I was in a Whole Foods in Denver recently, I came across an interesting magazine that I had never seen before called Gastronomica.

However, as soon as I saw the $12 price tag, I immediately put it down. It seemed very expensive, and I had already spent too much money on food as it was.

Once back in New York City, I saw Gastronomica again but this time I decided to splurge.

It only took a few minutes for me to realize that not only was this an absolute gem of a magazine but the $12 price was actually a bargain.

How could a $12 magazine be a bargain? Let me explain. Read More »

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