Organic Avenue’s New Recipe and Lifestyle Book is Fantastic

Written by Max Goldberg on April 22, 2014. Follow Max on Twitter: @livingmaxwell.

Organic Avenue recipe

With pressed organic juice now experiencing tremendous popularity, it seems that everyone wants a piece of the action and entrepreneurs from all over the country are quickly jumping into the juice game.

Yet, one of the pioneers of this massive trend, Denise Mari, founder of NYC’s Organic Avenue, was inspired by something other than money.

Having lost her younger sister to cancer at an early age, Denise quickly realized that she needed to live a life of real purpose and wanted to serve as an inspiration to other people.

Guided by the concept of ahimsa, which means “to do no harm”, her vegan and raw food lifestyle eventually manifested itself as Organic Avenue, and it was her goal to share her knowledge with as many individuals as possible.

Now, the publication of her just-released Organic Avenue: Recipes for Life, Made with Love* (LOVE = Live, Organic, Vegan, Experience) will allow her to do just that and reach people well beyond the confines of New York City. Read More »

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Wenonah Hauter, Executive Director of Food & Water Watch, on Fixing Our Food System and Foodopoly

Written by Max Goldberg on September 1, 2013. Follow Max on Twitter: @livingmaxwell.

Having been entrenched in the organic food sector for the last few years, I have come to gain a tremendous appreciation for the non-profits that play such a vital role in protecting both our industry and the American consumer.

And without a question, one of these phenomenal non-profits is Food & Water Watch.

Recently, I caught up with the Executive Director of Food & Water Watch, Wenonah Hauter, someone who worked for Ralph Nader for 10 years, and we spoke about many different topics – food policy in the U.S., what exactly her organization does and where it operates, and how citizens must get involved.

We also discussed her excellent new book, Foodopoly: The Battle Over the Future of Food and Farming in America.

If you’re interested in learning about what is truly going on in our food system and how we can fix it, I strongly suggest that you read Foodopoly. It can be purchased online by clicking HERE.

(Several of the photos used in the video are courtesy of Food & Water Watch.)

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Looking for Inspiration in 2013? Check out Taylor Wells’ Create the Best Life Ever

Written by Max Goldberg on January 1, 2013. Follow Max on Twitter: @livingmaxwell.

The very first video that I launched on livingmaxwell (see bottom of the post) was about the raw food diet and my profile of The Prana Cafe, an organic raw food restaurant in Newton, MA.

Back then, I was still living in Boston and frequented The Prana Cafe A LOT. Within time I got to know the owner, Taylor Wells, and it turned out that we had many things in common.

Aside from the fact that we were each very into organic, we both went to Brown and played on the tennis team there. So, we hit it off right away.

The thing that struck me about Taylor Wells was that she appeared to be this “superwoman” who had more on her plate than anyone I knew and had a ridiculous amount of energy.

She had a raw food restaurant, four yoga studios in two states, a consulting business, and several blogs. Furthermore, she had three children (two of which she home-schooled) and was pregnant with twins in 40s. Never once did I hear her complain about how busy she was, and there was a constant smile on her face. Nothing but words of gratitude flowed out of her mouth. Read More »

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Veggies for Carnivores is an Excellent Resource for People Craving More Vegetables

Written by Max Goldberg on November 20, 2012. Follow Max on Twitter: @livingmaxwell.

When I go to the supermarket, my absolute favorite place to shop, look, and browse is the vegetable section.

I am captivated by the bright colors, fascinating shapes, and wide variety of flavors from the vast array of these plant-based foods.

Even though I could take many of the beautiful vegetables that catch my eye and throw them into the juicer, I know that they could be put to use in many other ways.

And that is precisely why Veggies for Carnivores is so compelling.

Author, blogger, cook, and world traveler Lora Krulak takes the mystery out of preparing vegetable-based recipes and demonstrates their incredible versatility in the kitchen. Read More »

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Embarking on a 42-Day Journey with The Abounding River

Written by Max Goldberg on March 25, 2012. Follow Max on Twitter: @livingmaxwell.

The other day I wrote a review of the fantastic movie MAY I BE FRANK.

This film documents Frank Ferrante, a gregarious 290-pound Brooklyn man, and his 42-day journey of organic food, gratitude and holistic healing. Needless to say, he undergoes an incredible life transformation. (If you haven’t seen MAY I BE FRANK, I strongly suggest it.)

In the movie, he is instructed by his coaches to use a workbook called The Abounding River written by Matthew and Terces Engelhart. The Engelharts are the amazing founders of Café Gratitude, the most unique organic restaurant in the country, which also serves as the backdrop for the film.

The essence of Café Gratitude is all about living in abundance. And that is exactly what this workbook is about – a practice of being in abundance. Read More »

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Switch – The Phenomenal Book That Will Help You Make Change in Your Life

Written by Max Goldberg on December 27, 2011. Follow Max on Twitter: @livingmaxwell.

Recently, I was having dinner with my good friend Lora Krulak, and she told me about a book that she was reading called Switch: How to Change Things When Change is Hard.

It took only a few moments for her to describe it before I said to her “Ok, I’m sold. I am definitely getting it.”

Given that I love to read and am always looking for ways to improve, I bought it the next day and immediately dove in.

Just 60 pages into it, I sent Lora a text saying “This book is AMAZING!!!! I notice huge changes already!”

It was true. I felt a massive shift right away and noticed that life had become very different – much better, easier and lighter.

WHY THIS BOOK IS SO POWERFUL

Everyone wants to make change in their personal and professional lives but actually making the change is the hard part. So, why is it so difficult? Read More »

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Is Whole Foods “Brandwashing” Us?

Written by Max Goldberg on December 7, 2011. Follow Max on Twitter: @livingmaxwell.

Recently, I received a copy of Martin Lindstrom’s Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.

The reason that I wanted to read it was because Whole Foods was discussed in the book and I was curious to know what he had to say about the company.

As Martin Lindstrom correctly points out, Whole Foods is very strategic in how it merchandises its products. A few examples that he mentioned were:

- Putting flowers by the entrance. These are called “symbolics”,  and they evoke freshness and “prime” us as we begin our shopping.

- All of the signs in the produce and fruit section are written on black slate with chalk, a tradition of European marketplaces. Apparently, marketers refers to this tactic as “farmgate”, so that consumers think a farmer just drove up and dropped off the vegetables. Read More »

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