Having covered the organic industry for more than five years, I come across many, many impressive entrepreneurs and one name that belongs at the top of this list is Shari Leidich, the founder of Two Moms in the Raw.
Having cured herself from MS through her dietary choices, Shari Leidich is also a living example of what food can do to a person’s health.
Before she became the one of the country’s most successful juice entrepreneurs, Annie Lawless, co-founder of Suja Juice, suffered from awful eczema, allergies, chronic ear infections, asthma and Celiac disease during her teenage years.
Not surprisingly, all of the steroid creams, inhalers, and antihistamines that doctors gave her never provided much help.
So, Annie decided to take matters into her own hands and set out to completely revamp her entire lifestyle. Along with eliminating gluten and dairy from her diet, she became very serious about juicing, which provided her the nutrition that she was severely lacking.
This new approach to food resulted in clear skin, an improved mood, and more energy than she ever had before. And most importantly, all of her health problems disappeared.
In just a few years, Vani Hari, also known as The Food Babe, has enacted more positive change in the food industry than anyone else in our country today. She has forced many of the biggest conventional food brands – such as Kraft, Subway, Chick-Fil-A, and Anheuser-Busch – to alter the way they do business, all to the benefit of the individual consumer. Read More »
With pressed organic juice now experiencing tremendous popularity, it seems that everyone wants a piece of the action and entrepreneurs from all over the country are quickly jumping into the juice game.
Yet, one of the pioneers of this massive trend, Denise Mari, founder of NYC’s Organic Avenue, was inspired by something other than money.
Having lost her younger sister to cancer at an early age, Denise quickly realized that she needed to live a life of real purpose and wanted to serve as an inspiration to other people.
Guided by the concept of ahimsa, which means “to do no harm”, her vegan and raw food lifestyle eventually manifested itself as Organic Avenue, and it was her goal to share her knowledge with as many individuals as possible.
Having been entrenched in the organic food sector for the last few years, I have come to gain a tremendous appreciation for the non-profits that play such a vital role in protecting both our industry and the American consumer.
Recently, I caught up with the Executive Director of Food & Water Watch, Wenonah Hauter, someone who worked for Ralph Nader for 10 years, and we spoke about many different topics – food policy in the U.S., what exactly her organization does and where it operates, and how citizens must get involved.
The very first video that I launched on livingmaxwell (see bottom of the post) was about the raw food diet and my profile of The Prana Cafe, an organic raw food restaurant in Newton, MA.
Back then, I was still living in Boston and frequented The Prana Cafe A LOT. Within time I got to know the owner, Taylor Wells, and it turned out that we had many things in common.
Aside from the fact that we were each very into organic, we both went to Brown and played on the tennis team there. So, we hit it off right away.
The thing that struck me about Taylor Wells was that she appeared to be this “superwoman” who had more on her plate than anyone I knew and had a ridiculous amount of energy.
She had a raw food restaurant, four yoga studios in two states, a consulting business, and several blogs. Furthermore, she had three children (two of which she home-schooled) and was pregnant with twins in 40s. Never once did I hear her complain about how busy she was, and there was a constant smile on her face. Nothing but words of gratitude flowed out of her mouth. Read More »